Brands

A brand is your space for one client, division, or project. Everything you create lives inside a brand: its assets, its brand guide, the people who work on it, and its projects. Switch brands and the whole studio re-scopes to that work.

Each brand holds:

• A home page — who the brand is, its brand guide, its projects, and its approved work, in one place. It’s also what your client sees.
• Assets — the images and video created or uploaded for this brand, organized in the Library.
• A team — the people on this brand, each with a role that sets what they can do.
• Projects — named pieces of client work, each with its own collections, dates, and share link. See Projects.
• Settings — the brand’s name, website and description, its brand guide, review rules, and the generation rules under Advanced.

The Brands index

Open Brands to see every brand you belong to. Two views share one toolbar:

• Gallery — brand cards with the logo, your role, asset count, and recent activity.
• List — a sortable table with team, your role, assets, and projects.

Type in the search box to filter brands by name. Click a brand to open its home page.

Add a brand

Studio owners and admins can add brands. Click Add Brand to open Add a brand. It starts on the website step, which drafts the brand guide for you; see Set up from a website. To fill the brand in yourself, click No website? Set up by hand:

Field	Notes
Brand name	Required. Two brands in a studio can’t share a name.
Logo	Optional. Drop a file or browse. A PNG with a transparent background works best, up to 2 MB.
Website	Optional, for example brandname.com. It shows as a link at the top of the brand page.
Description	Optional. What the brand makes and who it’s for, in a sentence or two. Up to 280 characters.

There’s no colour to pick. Click Create brand and you land on the new brand’s home page. If the logo fails to upload, the brand is still created; add the logo later in Settings.

Set up from a website

Give Cauldron a brand’s website and it drafts the brand guide for you: the logo, colours, fonts, description, and voice, plus a starter set of images. You check everything before any client sees it.

1. Click Add Brand. Enter the Website and, optionally, a Brand name. Left blank, the name comes from the site.
2. Leave Import product and lifestyle images on to bring in images, or turn it off to draft the guide only.
3. Click Set up from website.

The brand is created straight away with its name and website. The setup then runs in the background and takes a few minutes. The dialog shows each step as it finishes: Reading the site, Logo and icon, Colours, Fonts, Description and voice, and Images. Click Keep working to close it; the setup carries on, even if you close the browser. Cancel setup stops it, deletes anything imported so far, and keeps the brand with its name and website.

While the setup runs, the brand’s card on Brands shows Setting up, and its home page shows a banner with Open setup. When it’s done, the card shows Ready to review, and you get a notification and an email with Review what we found. Only studio managers see the chips and the banner.

What is read

• The home page, and up to 12 of the brand’s about-type pages (About, Our story, and the like), found from the site’s sitemap or the home page’s links.
• The stylesheets and font sheets those pages load, for colours and fonts.
• The site’s robots.txt and sitemaps.
• For a Shopify store, the store’s public product and collection lists, for product and lifestyle images.

Pages are read only from the brand’s own site, one request at a time and at least half a second apart. Nothing is signed in to, and no forms are filled in.

Robots.txt and opting out

The setup reads the site’s robots.txt first and obeys it for every page, product list, and sitemap on the site. It identifies itself as CauldronBot:

Mozilla/5.0 (compatible; CauldronBot/1.0; +https://docs.cauldron.studio/guides/brands#set-up-from-a-website)

It follows the rules for CauldronBot if the file has them, otherwise the rules for *, and honours a Crawl-delay of up to 5 seconds. If robots.txt doesn’t exist, the whole site may be read; if it fails with a server error, none of it is.

To keep Cauldron from reading your site, add this to its robots.txt:

User-agent: CauldronBot
Disallow: /

When a site’s robots.txt blocks its home page, nothing else is fetched and the setup ends with “site asks automated readers not to read it, so nothing was imported.”

Limits

Limit	Value
Pages read	The home page plus 12
Requests to the site	150
Shopify products considered	1,000
Logos found	6, each up to 2 MB
Colours and fonts kept	6 of each
Images imported	150, and 500 MB in total
Reading the site	4 minutes
Importing images	12 minutes
Setups at once, per person	3, and 20 an hour
Setups at once, per brand	1

At a limit the setup keeps what it found and says so on that step. The image import is a starter set, not a full catalogue: bring the rest over from Dropbox or a folder. Imported images also count toward your studio’s storage. A brand guide holds up to 24 logos.

Review what we found

Review what we found opens the review page. Nothing on it is visible to clients until you save. Every finding has a checkbox: uncheck anything you don’t want.

• Name and description — the brand’s name, location, and a description drafted from the site’s About page. All editable.
• Voice — traits, guidance, and a “Sounds like” line quoted from the site. Read it as if you wrote it: clients see it in the brand guide.
• Logo — each logo found, with where it came from and its size. Replace swaps one for your own file, and Add a logo adds another. If the site has no white version, Make a white version makes one from the primary logo, or Upload one adds your own. Making a white version needs a logo with a transparent background.
• Colours — up to six, ordered by how much of the site uses them, each with an editable name. Pure white is left unchecked, since it’s usually page background.
• Fonts — each font with its usage and source. A licensed font shows its name only; font files are never offered for download. Fonts the site loads but never uses are left out.
• Images — the imported images, as drafts in a Library collection named after the site. Twelve show here, with Select all and Select none; Show all opens the full collection in the Library.

The site’s social sharing image is unchecked by default. Sections where nothing was found are left out.

Preview as client shows the header and brand guide the way your client will see them once you save. Nothing is saved to preview.

Save or discard

Save and share with clients writes what you kept to the brand and its brand guide, and deletes the logos and images you unchecked. Clients on the brand can see the guide from then on. Imported images stay drafts until they’re approved in a project; saving approves nothing.

Discard everything we found… deletes every draft image and logo the setup made. The brand keeps its name and website.

After either, you land on the brand home.

When a site can’t be read

If nothing could be read, the dialog says why, for example “The site blocked our reader, so nothing was imported.” The brand is still created with its name and website. Click Try again, Try another address to use a different page such as the About page, or Set up by hand to fill in the guide yourself in Settings. You also get a notification and an email.

When only part of the site could be read, the steps that found nothing say so, and the rest is still ready to review.

The brand page

A brand’s home page is the first tab, Home. From top to bottom:

• The header — the logo, the brand’s name, its description, its website, and its location. Studio managers also see Preview as client and Settings here.
• Review — how many items are in review on this brand, with a button to the review queue.
• Brand guide — the brand’s logos, colours, type, and voice. See The brand guide.
• Projects — up to three active projects, soonest due first. Each card shows its cover, name, due date, and progress. All projects opens the Projects tab. Creators also get New project here.
• Team — the people on the brand, grouped into the client’s organisation and your studio, each with their brand role. Managers get Invite.
• Recent activity — the last five things that happened on this brand.
• Library — up to 14 approved items, newest first, with All, Images, and Video filters. Open in Library opens the Library filtered to the brand.

On a narrow screen the Review box moves up under the header, so it shows before the guide.

No credit balance or price appears anywhere on the brand page.

The brand guide

The brand guide is the part of the page people come back for: the logo files and the colour codes.

• Logo — each logo shows as a tile with its kind (Primary, White, Mono, Icon) or label, and its file type. The download button on a tile downloads the original file.
• Colour — each colour shows its name, role, and hex code. Select a colour to copy its hex code.
• Type — each typeface shows its family, what it’s used for, and where it comes from. A licensed font reads “licensed, not downloadable”; font files are never shared.
• Voice — the brand’s traits, a line of guidance, and a sample of how it sounds.

Download kit downloads a ZIP of every logo in the guide, plus brand-guide.txt listing the colours, fonts, and voice.

Studio managers see Edit, which opens Settings.

Make a version of a logo

Everyone on the brand, clients included, can make a new version of a guide logo. Open the ⋯ menu on a logo tile:

• Make a white version fills the logo’s shape with white. On a white logo the item reads Make a black version. The logo needs a transparent background; on a logo without one, the item is disabled and says so.
• Resize… makes a resized copy. Pick 512 px wide, 1080 × 1080, Email header 600 × 200, or Custom (up to 4096 px; leave one side empty to keep the proportions), then Make copy. The copy keeps the whole logo and pads with transparency rather than cropping.

The new version appears in the brand guide as its own tile within a few seconds: a white version is labelled White, a resized copy is labelled with its size. Making a version is free. It works on brand guide logos only, not on other assets. A brand guide holds up to 24 logos; remove one before adding more.

A new brand

On a brand with nothing approved yet, studio managers see a checklist above the guide, Get brand ready for client:

1. Fill in the brand guide — done when there’s a primary logo and at least one colour.
2. Invite the client — done when a client is on the brand.
3. Add a white logo — a white version is usually the first thing a client asks for.
4. Create the first project — clients see projects on this page.
5. Send the first work for review — approved work fills the Library section for clients.

The checklist disappears once all five are done, or once anything on the brand is approved.

Empty sections explain what will fill them rather than showing a blank grid. In the guide, studio managers see an Add logo, Add colours, Add fonts, or Add voice link in each empty part.

Preview as client

Preview as client shows the page the way a client approver sees it, with a banner at the top: “You’re seeing brand the way client does. Drafts, internal activity and settings are hidden.” Click Exit preview to go back. Use it to check the page before inviting anyone.

Preview as client is for studio managers only; clients never see it.

What a client sees

Clients are guests on your studio. A client on one brand starts on its brand page: signing in opens it, and so does Visit the brand brand page on the welcome screen. A client on two or more brands starts on their client home and opens each brand from the sidebar.

A client sees the same page with less on it:

• The header adds “Work by your studio”.
• The tabs are Home, Projects, and Team.
• The full brand guide, with every download, Download kit, and the Make a version menu on each logo.
• Review shows how many items are waiting for their review, with Review now. A client who is a Viewer doesn’t see the Review box.
• Projects show what’s waiting for them and how much is approved. Drafts are never shown or counted.
• Library shows approved work only.
• Recent activity shows only what a client should see: work sent for review, approvals and changes requested, people joining, and brand guide updates. Drafts, tool runs, and generations never appear.

Parts of the guide with nothing in them are hidden from clients. With no guide at all, a client sees “Your studio is putting the brand guide together.” in its place.

A client never sees Settings, the Review tab, Edit, Invite, New project, Preview as client, credits, or draft counts, whatever their brand role.

Brand tabs

Open a brand to see its tabs:

• Home — the brand page above.
• Projects — the brand’s projects, with New project and a Show archived switch. See Projects.
• Team — the people on the brand and their roles. See Members and roles.
• Integrations — Shopify and other destinations. Not shown to clients.
• Review — the brand’s approval queue. Studio managers only. See Review.
• Settings — the brand’s settings. Studio managers only.

A brand’s assets live in the Library; old links to a brand’s Gallery open the Library filtered to that brand, and old Kit links open Settings.

The brand picker

The brand picker sits in the top bar. It sets which brand you’re working in across the whole studio — the Library, what you create, and more all follow your choice.

Pick All brands to see everything you have access to at once, or pick a single brand to focus on it. Your Personal brand sits in its own group at the top.

Settings

The Settings tab is for studio managers: studio owners and admins, and brand managers who aren’t guests. A section list on the left jumps to each part. Each section saves on its own, so saving one never overwrites another.

General

What clients see at the top of the brand page.

Setting	What it does
Name	The brand’s name. Rename it whenever you like — the new name shows up everywhere, and the brand’s link stays the same so existing bookmarks keep working. Two brands can’t share a name.
Website	Shown as a link in the brand page header.
Location	Shown in the brand page header, for example Los Angeles, CA.
Description	One or two sentences under the brand’s name. Up to 280 characters.
Logo	Shows the current primary logo. Manage logos in Brand guide jumps to the logos below, where the primary is set.

Brand guide

Logos, colours, fonts, and voice. Clients see them on the brand page and in Download kit.

Logos — up to 24.

• Click Upload logo to add one: pick its Kind (Primary, White, Mono, Icon, or Other), add an optional Label such as “Horizontal” or “Stacked”, and choose the file. A PNG with a transparent background works best, up to 2 MB.
• To make a logo the primary, set its Kind to Primary. The brand has one primary logo: it’s the brand’s mark across the studio, and the old primary stays in the guide as Other. Removing the primary leaves the brand without one until you set another.
• Use the up and down arrows to change the order logos show in on the brand page.
• Remove a logo to take it out of the brand guide. The file stays in the Library.

Changes to logos save as you make them.

Colours — up to 16 rows, each with a Hex code, a Name, and a Role such as “Background”. The first colour is the brand’s tile colour when it has no logo. Click Add colour for a new row, then Save.

Type — up to 6 fonts, each with a Family, its Usage (for example, Headlines), its Source (Google Fonts, or the foundry), whether it’s Licensed, not downloadable, and an optional sample line. Click Add font for a new row, then Save.

Voice — up to 8 traits, Guidance on how the brand sounds and what it never says (up to 600 characters), and a Sample line that sounds like the brand (up to 200 characters). Click Save.

White versions and resized copies of a logo are made from the brand page; see Make a version of a logo.

Review and Slack

Setting	What it does
Brand managers can approve their own work	Lets managers approve their own work instead of needing a second person. Off by default.
Slack channel for review updates	A Slack channel ID for this brand’s review notifications — ideal for a per-client channel, including a Slack Connect channel shared with the client. Invite the bot first (type /invite @Cauldron in the channel), then paste the ID from the channel’s About tab. Saving sends a test message. Leave it blank and this brand posts no review updates to Slack. The field is greyed out until an Owner or Admin connects Slack in Studio settings. See Slack.

Making things

Setting	What it does
Video generation	Whether the team can create video for this brand. On by default.
Mature content	Lets creators turn off the AI safety filter on supported models for this brand. Available only when Allow mature content is on in Studio settings.

Community

Community publishing for the brand and how it shows up on member profiles.

Destinations

Shopify and other destinations are on the Integrations tab.

Advanced

Advanced is closed by default: open it only when you tune how AI generates for this brand. Most brands never touch these, and on a new brand every field is empty.

Setting	What it does
Prompt prefix	Words added to the start of every prompt for this brand — for example, studio shot,.
Prompt suffix	Words added to the end of every prompt — for example, , clean, well-lit.
Banned terms	Words or phrases blocked from prompts for this brand.
Default LoRAs	Fine-tuned style add-ons applied to generations for this brand. See LoRAs.
Reference images	Images every generation for this brand starts from. Click Choose images to pick them from the Library.

Delete brand

Removes the brand, its projects, and its brand guide. Before it’s removed, you choose whether to move the brand’s assets and brews to another brand or delete them along with it. Deleting a brand also removes its members, collections, and review history.

Members and roles

Each brand has its own team, separate from your studio’s full member list. The same person can hold different roles on different brands.

Role	What they can do
Brand manager	Edit the brand’s Settings, invite and remove members, and approve work or request changes — plus everything a Creator does
Creator	Create assets, upload, comment, submit their own work for review, create and manage projects, share them by link, and invite clients to approve or view
Approver	Approve work or request changes, and comment. Nothing else — the role for a client who signs work off
Viewer	Look and comment, but not change anything. The role for a client or outside reviewer who doesn’t sign off

Studio Owners and Admins get manager-level access on every brand. Clients join as guests: free, limited to the brands they’re invited to, and never able to generate. See Members & roles and Share with a client. A brand always keeps at least one manager — the last one can’t be removed or demoted until someone else is promoted.

To manage the team, open the Team tab. Managers and studio admins invite people by email with a role, change a member’s role, or take them off the brand. Removing someone from a brand doesn’t remove them from your studio. For studio-wide membership, see Members & roles.

Your Personal brand

Everyone has a Personal brand — a private scratch space for trying ideas. Only you can see what’s in it, and work there skips review entirely. It has no home page or Settings: opening it goes to the Library, and it keeps its Kit tab.

Use a shared brand when work needs to be on-brand, reviewed, or seen by the team. Use Personal when you’re experimenting.